Advisory - Concern over multiple-substance impaired drivers leads Labor Day weekend maximum enforcement effort
Multiple substances found in 44 percent of fatally injured drivers, including cannabis
WHAT: In preparation for enhanced impaired-driving enforcement over the Labor Day holiday, young drivers will suit up in one of Ford Motor Company's drugged and drunk driving suits (simulate being under the influence of marijuana and alcohol) and attempt to drive controlled courses. Leaders in law enforcement, insurance and traffic safety will discuss the effects of drug, alcohol and distraction impairments on a driver's ability to operate a vehicle safely and the consequences for drivers arrested for impaired driving.
WHERE: Treasure Island - lot at the end of California Avenue-Bordered by Avenue M, 3rd Street and N
WHEN: Thursday, August 30 - TWO OPPORTUNITIES:
4 a.m. – 7 a.m. - Early morning show opportunities for reporters to wear the suit and drive the course
10 a.m. – News conference regarding maximum enforcement effort during the Labor Day holiday targeting impaired drivers and growing issue of multiple substance impairment.
WHO: Insurance Commissioner Dave Jones
California Highway Patrol San Francisco Area Office Commander Captain Aristotle 'Ari' Wolfe
AAA Northern California, Michael Blasky
Property Casualty Insurers Association of America, Mark Sektnan
Ford Motor Company, Rachael DiCicco
Visuals: Opportunity for reporters to suit up and drive the course. Great visuals of students wearing the impaired driving suits and driving a course, DUI checkpoint trailer, AAA Tipsy Tow truck, law enforcement vehicles and officers, infographics, interview opportunities with speakers and drivers. The course vehicle is outfitted with GoPro cameras to capture driving course visuals.
Spanish speakers available for interviews.
The Drugged and Drunk Driving Suits were designed as part of Ford's Driving Skills for Life program to provide education beyond basic driver's education courses.
WHAT: In preparation for enhanced impaired-driving enforcement over the Labor Day holiday, young drivers will suit up in one of Ford Motor Company's drugged and drunk driving suits (simulate being under the influence of marijuana and alcohol) and attempt to drive controlled courses. Leaders in law enforcement, insurance and traffic safety will discuss the effects of drug, alcohol and distraction impairments on a driver's ability to operate a vehicle safely and the consequences for drivers arrested for impaired driving.
WHERE: Treasure Island - lot at the end of California Avenue-Bordered by Avenue M, 3rd Street and N
WHEN: Thursday, August 30 - TWO OPPORTUNITIES:
4 a.m. – 7 a.m. - Early morning show opportunities for reporters to wear the suit and drive the course
10 a.m. – News conference regarding maximum enforcement effort during the Labor Day holiday targeting impaired drivers and growing issue of multiple substance impairment.
WHO: Insurance Commissioner Dave Jones
California Highway Patrol San Francisco Area Office Commander Captain Aristotle 'Ari' Wolfe
AAA Northern California, Michael Blasky
Property Casualty Insurers Association of America, Mark Sektnan
Ford Motor Company, Rachael DiCicco
Visuals: Opportunity for reporters to suit up and drive the course. Great visuals of students wearing the impaired driving suits and driving a course, DUI checkpoint trailer, AAA Tipsy Tow truck, law enforcement vehicles and officers, infographics, interview opportunities with speakers and drivers. The course vehicle is outfitted with GoPro cameras to capture driving course visuals.
Spanish speakers available for interviews.
The Drugged and Drunk Driving Suits were designed as part of Ford's Driving Skills for Life program to provide education beyond basic driver's education courses.
