Advisory - Don’t Drive Intoxicated. Don’t Drive Intexticated
When: Wednesday, April 4 at 10 a.m.
Where: At the foot of the Broadway Pier
1000 N Harbor Drive
San Diego, CA 92101
Who: Auto Club Senior Vice President of Public Affairs Kathy Sieck
San Diego Police Department Captain Bernie Colon
California Department of Insurance Commissioner Dave Jones
Dawn and Howard Mauer, couple who lost daughter, Deanna Mauer, to texting while driving crash on the 405 in Orange County
Why: The Automobile Club of Southern California kicks off National Distracted Driving Awareness Month (April) with the launch of a multi-year initiative that aims to make texting while driving as socially unacceptable as alcohol-impaired driving. New public service announcements (PSAs) on television, radio and in-print will remind drivers, of all ages, about the deadly consequences of driving when distracted by cell phones. Distracted driving kills an average of 9 people each day and injures 1,000, according to the National Highway Traffic Safety Administration. It is the third leading driver-related cause of crash fatalities behind speeding and driving under the influence.
Visuals: Crash car from a texting while driving crash
B-roll of Auto Club's television PSA
B-roll from the making of the PSA
B-roll of actual distracted driving crashes
Interviews and photos with family who lost a loved one in a texting crash
Contact: Auto Club's Doug Shupe, (512) 659-1632 or Jeff Spring, (714) 742-7754