Train-the-Trainers
Given California's vast and diverse landscape, we believe a more comprehensive approach is essential to drive behavioral change and ensure consistent education for families. To optimize our reach, our train-the-trainers model is designed to reach consumers in targeted ways. We will be responsible for building partnerships with local organizations, creating materials for outreach, and overseeing new partner organizations and agencies. CDI will work closely with these partners to tailor a local strategy that engages the communities they already serve.
Train-the-Trainers sessions will be held at the end of each month—just register to get started!
Trained staff will engage in traditional grassroots activities such as:
- Door-to-door outreach
- Flyer distribution
- Organizing educational presentations
- Networking at community events
The tools provided through the Partnership Initiative will support the trained staff as they carry out their outreach efforts. Simply click on the toolkit or the social media resources in your preferred language, then print or post and begin your work on the ground.
Our Approach
Reach Californians where people live, work, eat, shop, worship, gather and help them better understand the role of insurance in their lives by enlisting trusted messengers to build a friendly consumer and trusted experience. We are focused on engaging agencies/organizations that work with California’s largest uninsured and underinsured populations and gather information to engagement strategy to ensure we are communicating and addressing challenges to ensure access.
Our Goals
1) Increase consumer awareness of CDI’s role, responsibilities and available services
2) Expand awareness of insurance access and fraud prevention
3) Establish a CDI train the trainers model around insurance access and information
