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AGENTS & BROKERS: improper use of words/phrases

Improper Use of Words/Phrases Title 10, California Code of Regulations, Section 2052.4(f)

No name proposed by an applicant or licensed producer (other than the bona fide natural name of an individual) shall be approved if it appears that use of the proposed name may mislead the public in any respect. A proposed name may be misleading if the name improperly makes use of one or more of the following words or phrases in its singular or plural form or a derivation of one or more of such words or phrases:  

1.   "Administrators"
2.   "Advocate"
3.   "Affordable"
4.   "Asset"
5.   "Associate"
6.   "Broker"
7.   "California"
8.   "Care"
9.   "Cash"
10. "Certified"
11. "Cheap"
12. "City"
13. "Company"
14. "Consolidated"
15. "Cost"
16. "County"
17. "Discount"
18. "Education"
19. "Elder"
20. "Enterprises"
21. "Entitlement"
22. "Equity"
23. "Estate"
24. "Expert"
25. "Franchise"
26. "Group"
27. "Legal";
28. "Long Term Care"
29. "Money"
30. "Mature"
31. "Price"
32. "Protection"
33. "Provider"
34. "Retire"
35. "Safe"
36. "Secure"
37. "Securities"
38. "Senior"
39. "Specialist"
40. "Tax"
41. "Transcontinental"

Section 2050.1 of the California Code of Regulations clarifies that this list of improperly used words and phrases is "...representative only and is intended to serve as a standard or guideline and shall not be construed as the only words or phrases which when used, or when used improperly, would be misleading or would have the capacity or tendency to mislead the public in any respect."

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If you have any questions about this form or the license information you retrieved, please see the most commonly asked questions in our License Questions and Answers section. If you need further assistance, please call our Business Entity Licensing Inquiry line at (916) 492-3069. You may also send an e-mail to the Producer Licensing Bureau. Please be sure to include your name, telephone number, license number and e-mail address in all correspondence with the CDI.

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