Well Known Company Names
Well Known Company Names Title 10, California Code of Regulations, Section 2052.4 (b)
The Business Entity's proposed name (either a true or fictitious name) will be disapproved if the name is the same as the name of a well-known company, or is so similar in spelling, pronunciation or appearance to the name, trade name, trademark or service mark, logo, or symbol of a well-known company as to borrow on the name of, or imply affiliation with, the said well-known company, or is the same or similar to commonly known phrases in advertising. This rule shall apply whether or not the company or business entity that would suffer the infringement is licensed by the Insurance Commissioner or regulated by the Department of Insurance, or is otherwise identified with the insurance industry.
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